DAM integrations can change how your business operates: Find out how!

Ganesh Narayan -
When two or more systems are integrated, they function as one.


Picture for a second that you have to rely on a file folder to store all of your customer relationship management information. Integrations and APIs are the ring binders holding everything together, while the various inserts for organizing your schedule and writing your addresses and notes are the integrations.

According to a HubSpot study, 17% of salespeople say that the biggest problem with their current CRM is that it doesn't work well with other products. One can only imagine the dip in productivity such a lack of integration can cost a business, especially when it wants to grow fast.

Integrations are crucial to the development of your organization because they improve efficiency and customer service, provide a complete picture of interactions with customers, and enable you efficiently deliver client success at every stage of the cycle.

What is a DAM integration?

A DAM integration is a piece of software that allows a DAM system to integrate, communicate, access, and retrieve or exchange data with third-party software. For example, a DAM system integrating with an eCommerce platform like Magento enables the business to use the DAM and eCommerce capabilities seamlessly without any silos.

Why do businesses need DAM integrations?

In today’s digitally-connected world, no software is an island. It is necessary for all software, including DAM systems, to integrate with other third-party software that their users rely upon daily.

DAM integrations help businesses function to their fullest potential, unlock the combined power of multiple software, and enjoy higher productivity and better work output. Any software that refuses to integrate with other third-party software, be it a competitor or non-competitor, is restricting its users from getting work done seamlessly. Integrations break silos and ensure that data flows seamlessly across the org without barriers from using multiple software.

All said DAM integrations can provide many benefits that no business can turn a blind eye to. Here are some:

All product and brand content in one place

DAM systems create a centralized repository where your team and external collaborators can easily locate the necessary information.

As long as there is a need for marketing materials, digital asset production will be happening at scale. As the volume of digital assets increases, the risk of misplacing them or losing them altogether also increases. A DAM system ensures that teams stay on the same page and asset accessibility is at arm’s length when it's all stored in one convenient location.

The time and money spent recreating lost materials can be avoided with DAM systems because files are never lost again after being uploaded and can be easily retrieved at any time. Further, with integrations, it becomes possible to access all brand assets from a single location and upload them to the store’s backend without any hassles.

Simplified data accessibility

DAM systems help streamline the process by which you provide proofs, receive comments, and receive final approval from each reviewer. Legal approval, brand review, and photoshoot workflows are just some of the manual procedures that can be streamlined with the help of DAM systems.

When the DAM system is integrated with cloud storage services like Amazon S3, Google Cloud, or any other service as opted by the business, it combines the power of organized digital assets and infinitely scalable cloud storage.

Increased publication velocity

DAM systems facilitate the reuse and repurposing of digital assets by offering a comprehensive view of all available content. It ensures that there is a single master asset that is recreated any number of times in multiple sizes and file formats to suit the end-user’s requirements.

Asset versioning ensures that the master asset’s identity is always protected, even when multiple updates are subsequently made. Users can also track the many versions and ensure they are using either the latest version or the specific version that the situation demands.

Heightened security

Reduce the potential for infringing on content rights and fair use. DAM helps admins restrict access to assets by specific user roles. This lets the business to limit who can view, access, or even edit certain files. Further, there are additional security measures like watermarking, restricting image transformations, etc. all of which heighten the security of digital assets.

Improved team productivity

When data is centralized, it’s easier to keep track of its performance, access it, and boost team productivity. Keep an eye on how well your material is doing by tracking where and why your colleagues publish it.

Analytics capabilities are commonly found in DAM systems, allowing users to see when, where, and how an item is being used. This information can assist in formulating digital asset strategy decisions and optimizing the system for maximum efficiency. Teams can save time and money by reusing their most successful content, thanks to the information gleaned from a data-driven content strategy.

ImageKit integrations

An integrated Media Library and AWS CDN are available from ImageKit. Use it with any web server, domain name, cloud storage, or CDN to rapidly send flawless photos and videos without writing a single line of code. Real-time image optimization, resizing, and manipulation across devices have become incredibly simple, thanks to ImageKit. You can optimize and transform images with little effort and almost no changes to your current infrastructure by using ImageKit.io.

External storage integrations

In any organization it is common It's likely that numerous sources are being used in your current configuration to serve images. A common scenario involves storing product images in an S3 bucket and a third-party CDN is used for delivering these images swiftly across the globe. However, with ImageKit, all you need is a single account to store assets on the cloud, transform them on a real-time basis, and even distribute them seamlessly /

ImageKit currently offers integrations with the following cloud storage servers:

  • Amazon S3
  • Google Cloud Storage
  • DigitalOcean Spaces
  • Akeneo
  • Firebase
  • Wasabi
  • Ali storage
  • Other S3-compatible storages

Web server integrations

ImageKit.io can use any web server that supports HTTP or HTTPS as an origin. Thus, you may use ImageKit.io's real-time image optimization and alteration features for any image in your collection.

ImageKit.io supports the following sources:

  • WordPress
  • Magento
  • AWS EC2
  • Shopify
  • ELBs

Scale up with ImageKit!

You now know that a DAM system provides a safe and scalable means to manage and share assets, monitor asset performance, and adhere to brand guidelines and compliance regulations. A DAM integration will change how you do business if you are an eCommerce business.

ImageKit is a cloud-based DAM platform trusted by more than a thousand companies and seventy thousand developers. It can integrate with any cloud storage server and CMS systems.

Sign up for ImageKit. It is free to get started.

Want to know the steps to glitch-free DAM implementation? Read our eBook.