How to Create and Manage Digital Assets for Your Business

Gayathri -

Whether you realize it or not, you interact with digital assets on a daily basis. And, no. We are not inferring to the latest bandwagon of NFTs. They are a different species.

In general, a digital asset refers to any content in a digital format that provides value for a business. These Include:

  • Images,
  • Videos,
  • Logos,
  • Infographics,
  • Display banners, etc.

Digital assets are typically used for digital marketing, branding, education, entertainment, and so on.

Creating and managing digital assets has become an integral part of their everyday operations for any eCommerce.

Digital assets have the power to increase your brand visibility and reach by attracting more website visitors, social media interactions, and even build online communities. As an additional benefit, they also enhance brand credibility and trust by showcasing your expertise, authority, and reputation in the industry.

Moreover, they can boost your customer loyalty and retention by engaging your audience and providing them with essential information, product know-how, and even digital experiences.

Despite the advent of generative AI, most businesses struggle with the digital asset creation process. If your business also faces the same challenge, maybe the broad steps outlined below could help:

The broad steps to create a digital asset that will serve your business:

Step 1: Brainstorm and research ideas based on your niche, audience, and goals.

The first step to creating digital assets is brainstorming what content your audience wants to consume and how. Outline their goals and their wants clearly.

Next, consider what kind of digital asset you want to create, what problem it will solve, and who will benefit from it. There are online tools like BuzzSumo or AnswerThePublic that can assist in identifying trending topics relevant to your niche.

Step 2: Test your digital asset ideas with your target market or online tools

You can use surveys, polls, interviews, or feedback forms to ask your potential customers or users what they think of your digital asset idea. You can also use tools like Google Trends or keyword research tools like Ahrefs or SEMrush to analyze the demand and competition for your digital asset keywords.

Step 3: Create your digital asset

This will be the difficult part of the entire digital asset creation process. Digital asset production requires engaging diverse talent like designers, copywriters, editors, digital asset managers, etc., who can maintain production velocity. You should also arm them with the right tools so there is no content production bottleneck.

If your online store is growing and you want to work with what you have, rely on free tools. Countless tools are available for free and at a moderate cost that can assist you in content creation. For example, you can use Canva, Visma, and Adobe Express to create images using ready-made templates.

Tools like Lumen5, Synthesia, Filmora, etc., aid in easy video creation. While these tools make it easy to create digital assets, the onus is upon you to follow the brand guidelines and design best practices for creating high-quality digital assets.

Step 4: Choose the right format and platform for your digital asset

Creating any digital asset is only half the battle. The real battle is distributing it in the right format on the right platform. Depending on the digital asset you are creating, you may need to choose between different image and video formats, such as PNG or MP4. You may also want to ensure that they go into the right channel. For example, YouTube is ideal for videos, and Instagram for images. Your online store running on a CMS might need both.

Step 5: Organize your digital assets by type, format, purpose, or other metadata classifications

The volume, variety, and velocity with which digital assets are being created have skyrocketed. Undoubtedly, you need a well-defined and structured way of organizing digital assets. Ensure you have a clear and consistent system for naming, categorizing, tagging, and storing your digital assets.

This will improve asset discoverability, avoid version duplication, and ensure their optimum usage. A cloud-based Digital Asset Management system is ideal to seamlessly complete this.

Step 6: Set up a payment system to digital asset monetization

If you are a photographer, digital artist, visual designer, or animator, you need a payment system to monetize your digital assets. This calls for setting up a payment system allowing you to accept payments from your customers or users irrespective of their location.

On the other hand, if you use digital assets to display your products on your eCommerce store, you can skip this step entirely.

Step 7: Launch your digital asset and track its performance using analytics tools.

Launch the digital asset once the above steps are completed. Tools like Google Analytics, Facebook Pixel, and Hotjar, to track metrics such as views, downloads, usage, etc. Use these data points to understand how your digital asset is being used and how you can further optimize it to your advantage.

How to Choose the Right Type of Digital Asset for Your Goals

Although there are countless forms of digital assets, you must strategically choose the right type and format that will work for your business. Here is a detailed take on the various digital assets and when to use them.

Images

Images are visual representations of information. In addition to digital photos, they could also come in the form of illustrations, icons, logos, etc. They are quintessential for branding, marketing, and sales purposes.

Images are great digital assets because:

  • They can capture attention and convey emotions more effectively than text.
  • They can rank well on Google and other search engines if they are optimized with relevant keywords and metadata.
  • They also enhance the aesthetic appeal and credibility of your website and social media platforms.

However, creating images and using them is  not easy either, owing to these reasons:

  • HQ images with heavy file sizes might take longer to load and affect the performance of your website and user experience.
  • Image creation requires expert design and editing skills. Creating and maintaining a consistent brand identity and style is also necessary.
  • Copyright and licensing issues are applicable for images, making sourcing and procurement difficult.

Best practices and tips for creating images:

  • Use high-resolution images with great detail
  • Optimize the file size and format for platform compatibility *e.g., JPEG for photos, PNG for graphics).
  • Integrate alt text to your images to make them accessible and searchable for search engine bots.
  • Use tools like ImageKit to manage, transform, optimize, and deliver your images across different channels.

Videos

Videos are moving images that include sound, music, voice, text, and effects. Videos can be used for various purposes: education, entertainment, persuasion, demonstration, and storytelling.

Benefits of using videos:

  • Videos can increase engagement and retention by appealing to multiple senses and emotions.
  • Videos can boost conversions and sales by showcasing your products' or services' benefits and features in action.
  • Videos can improve SEO and social media presence by generating more views, shares, comments, and backlinks.

Challenges of using videos:

  • They are expensive and time-consuming to produce and edit and require specialized personnel, equipment, and skills.
  • They are difficult to optimize and deliver across different devices and platforms.
  • They are subject to legal and ethical issues if they contain copyrighted or inappropriate content.

Best practices and tips for creating videos:

  • Use high-quality video cameras or smartphones that can record in HD or 4K resolution.
  • Optimize your videos for web performance by compressing their file size and using the appropriate format (e.g., MP4 for web, MOV for iOS).
  • Add subtitles and captions to your videos to make them accessible and searchable for users and search engines.
  • Use tools like ImageKit to manage, transform, optimize, and deliver your videos across different channels.

GIFs

GIFs are short animations that loop continuously without sound. GIFs can be used for various purposes, such as humor, emotion, reaction, illustration, and education.

Benefits of using GIFs:

  • GIFs can capture attention and convey messages quickly and effectively in a limited space and time.
  • GIFs can enhance the personality and tone of your brand and content by adding humor, emotion, or creativity.
  • GIFs can increase engagement and virality by encouraging users to share, comment, or react to your content.

Challenges of using GIFs:

  • They usually occupy large file sizes affecting the performance of your website and its user experience.
  • They are typically of low quality and resolution compared to videos.

Best practices and tips for creating GIFs:

  • Use high-quality images or videos as the source material for your GIFs.
  • Use tools like ImageKit to manage, transform, optimize, and deliver your GIFs across different channels.

How to Manage Your Digital Assets with a DAM System

Managing your digital assets can be a challenging and time-consuming, especially if you have a large and diverse collection of files. You must store, organize, find, and share your digital assets effectively and efficiently. That’s where a digital asset management (DAM) system can help you.

A DAM system brings all your digital asset storage into one place with efficient metadata tagging, making organizing, finding, and sharing your digital assets easy. It ensures that no time is wasted looking for an asset, or duplicate versions are created since the original asset cannot be traced. Further, they also aid in improving your web performance by optimizing images and videos for cross-platform and device delivery.

If you want a cloud-based digital asset management system, try ImageKit. ImageKit is a cloud-based platform that helps you manage and optimize your images and videos for the web. ImageKit provides you with the following features:

  • Scalable cloud storage

You can store your digital assets in ImageKit’s secure and scalable cloud storage or connect your existing storage sources such as Amazon S3, Google Cloud Storage, or Dropbox.

  • Image and video optimization

You can optimize your images and videos for web performance by reducing their file size and quality without compromising their visual appearance. It is capable of automatic format conversion and delivery of media based on the end-user's device, browser, and network conditions.

  • Image and video transformation

You can transform your images and videos according to your needs and preferences by applying various operations such as resizing, cropping, rotating, watermarking, adding text overlays, filters, effects, and more. The good news is that you need no additional tools or technical expertise. It is a browser-based tool that anybody can use easily.

  • Custom metadata, folders, collections, tags

You can organize and manage your digital assets effectively by using custom metadata, folders, collections, tags. You can create your own organizational asset management scheme based on your needs. You can also search and filter your digital assets by using various criteria such as name, size, format, date, metadata, etc.

With ImageKit, you can manage your digital assets with ease and efficiency. You can deliver optimized images and videos to your website visitors, thereby improving your website’s performance and its user experience.

You can try ImageKit for free today by signing up here.