Black Friday marks the unofficial beginning of the Christmas shopping season. To take advantage of this, virtually all retailers, big or small, offer various sales and discounts. Black Friday and Cyber Monday are the most anticipated days of this season when each and every online seller wants to make most of it.
Online stores also start preparing for this time 3 to 4 weeks in advance. As per Google Trends, searches for the term “Friday deals” experiences an enormous spike in the month of November. This means people don't wait for the last moment to do their seasonal shopping search. They start looking for the sweetest deals at least a week or two early.
So, start planning to prepare your Shopify store for Black Friday and Cyber Monday sales and here are some tips to get started:
Start Preparations
Is your store all set to compete in the race of the Black Friday sale? If not, then start preparing your store for this season.
Check if your online store has a robust backend to handle a considerable traffic, fortunately, with Shopify, this shouldn't be a concern. Also, check your inventory. Do you have enough stock to cater to the needs of consumers? You should also check your shipping capability. Your store should be prepared to ship many orders at the same time. Work on your customer services to provide instant support to the consumers.
Plan Your Offers
What are you going to offer your customers? You can not impress your customers with just the discounted prices as there would be plenty of similar deals across other online stores on that day. So, you need to offer something which can appeal to your customers.
Think about the discount rate you are offering. You can provide a significant discount on some specific categories keeping your margin in consideration. You can encourage your customers to purchase multiple deals to avail more discounts.
For your loyal customers, try free shipping along with discounted prices. Try refer & earn schemes to get more customers. Along with your universal sale, offer unique coupon codes to avail more discount on some of your products. Always be in a position to quickly experiment with different ideas to know what works for you.
Apply Your Ideas on Your Store
Implement your ideas creatively on your Shopify store and make your communication clear. Create a buzz around your offers a week before the Black Friday weekend. You can try these:
Customize your store appearance to give it a holiday theme. You can do that in the Shopify store itself. Apply some form of gift theme and create an urgency to buy your product from the holiday sale. Remind your customers that Black Friday and Cyber Monday are almost here.
Create urgency by displaying a ticking clock, or a countdown on your store page. It can encourage your store visitors to start planning for their holiday shopping
Display some Black Friday offers on your homepage. You can categorize your shopping offers and use some creative banners. It will offer a sneak peek to your customers.
Sears.com, an American chain of department stores displaying the Black Friday offers on its homepage.
You can also run Refer & Earn scheme to acquire new customers.
Define Your Terms & Conditions Clearly
Always communicate your terms and conditions, else it can cause problems for you and your customers as well. Clarity in terms will also provide transparency and trust to your customers. Define the start and end date or time explicitly. How much discount are you offering?
If a particular offer or discount has a condition of minimum cart value, make it explicit. If you have excluded some products from your offer list, then include that list in your fine print too. If your store is providing some special offers which are exclusively for some customers, then you can communicate the same by email blasts. In case of a free shipping offer, if any country or region is not eligible then mention that too. The motive is not to hide anything from the customers, and always maintain transparency.
Black Friday Offers on Bestbuy.com. In Free Shipping offer, the exemptions are explicitly mentioned.
Spread the Word
After analyzing your store and offers, it’s time to show everyone what you have got for them this Black Friday. There are different ways which can be used to market your products, but it’s essential to choose the right marketing strategy.
Start marketing your offers at least a week early. You can target your existing customers by sending them e-mail notifications about your exclusive deals. Create an attractive template, a catchy subject line, and engaging e-mail body text with a call-to-action button.
To acquire new customers, use social media as your marketing platform. Create attractive designs for the Black Friday and Cyber Monday deals, and share on your social media channels. If you don't have a designer, not to worry, you can do without one. You can use free images from platforms like Unsplash, Pexels, etc., and if you want to create customized designs using some pre-made templates, you can try DesignWizard.
A social media creative by Shoes.com which is showing its current Black Friday offers.
Create content revolving around your Black Friday offers, and keep sharing it with your customers. You can take some help from Shopify Slogan Generator in creating some amusing content copies.
Also, optimize your Shopify Store for SEO to improve your website ranking. If you have a physical storefront also, then customize your store as per the holiday season. You can put standees or posters in your stores mentioning the running offers.
Track Your Success
Set up yourself for all the tracking work after the Black Friday week. Monitor and analyze what worked for you and what didn’t. You can set UTM parameters to track all your data in Google Analytics. In Google Analytics, you can set up your goals, track your visitors, their engagement, and many other metrics.
You can also use the Shopify Analytics to monitor the performance of your Shopify store, and can check acquisition reports and behavior reports. Tracking and monitoring your Shopify store will prepare you for the next holiday season. You can learn from your mistakes and can apply your learnings next time.
The countdown has already begun. It’s time to start preparing your Shopify store for Black Friday and Cyber Monday sales. Black Friday and Cyber Monday is not only an event for the people, but it also sets the beginning of Christmas season. So, a thorough planning and complete preparation are necessary if you want to reap huge profits. Start preparing at least a week or two before the main event and optimize your site as per your offers. Deliver an exceptional holiday experience to your website visitors. For more tips, stay tuned to ImageKit.