As businesses grapple with an ever-expanding pool of digital assets, the ability to efficiently manage and retrieve them is no longer a luxury. Business owners have realized the need for robust cloud storage solutions that not only serve as repositories for their assets but also streamline accessibility and facilitate collaboration.

Amidst the ocean of options available, two giants, Google Drive and OneDrive, stand out due to their ease of use and the strong backing from their parent organizations. But the question is — which one's better for storing digital assets? Let us find out in this post as we compare the two platforms on various aspects to help you make an informed decision.

Overview of Google Drive And OneDrive

Google Drive and OneDrive are leading cloud storage and file-sharing platforms for individuals and teams looking to manage files from anywhere with an internet connection. Both Google Drive and OneDrive share a common goal – to provide users with a secure and accessible space for storing their data. These platforms have similar fundamental features like file sharing and collaboration capabilities, allowing users to create, edit, and share documents, spreadsheets, and multimedia content in real-time.

While these platforms serve well as general-purpose cloud storage solutions, it's essential to recognize their limitations when managing digital assets at scale. To do this in an unbiased way, it is important to first understand the similarities and differences between the two platforms and then compare them with a more powerful solution that is tailored for digital assets.

Let us do that in the upcoming sections.

Similarities between Google Drive and OneDrive

Here are the commonalities between both these platforms:

  • Both Google Drive and OneDrive support most of the operating systems. This includes Windows, macOS, Android, and even iOS. This cross-platform compatibility is beneficial for users who tend to access files from different types of devices.
  • Both platforms allow you to configure offline access to specific files and folders. Users can not only work on documents without an internet connection but changes made offline are automatically synced when they connect back to the internet.
  • Both platforms allow users to share files with specific individuals or groups. You can set permissions and control who can view, edit, or comment on the shared file or folder.
  • Both platforms offer link-sharing options. Users can generate shareable links with varying levels of access.
  • Both platforms offer free and paid storage plans for different cloud storage space requirements.
  • Both platforms integrate with other apps, such as Google Docs, Gmail, Sheets, Slides, Outlook, PowerPoint, and Word.
  • They also offer advanced features such as access controls and version history along with 30-day file histories so that you can revert to the older versions of files if required.

Differences between Google Drive and OneDrive

Here is a brief summary of all the major differences between the two cloud storage services:

Parameter Google Drive OneDrive
Integration capabilities Integrates with the Google ecosystem, including all the applications in Google Workspace Integrates with the Microsoft ecosystem, including all the Microsoft 365 apps
3rd party integration Has extensive 3rd party integrations Offers limited 3rd party integrations.
Free storage capacity 15 GB 10 GB
Set expiry dates on links Not possible Possible
Protect links with passwords Not possible Possible

Let us now do a more in-depth comparison of the two platforms in various aspects:


Google Drive Pricing Plans OneDrive Pricing Plans
15 GB free plan 5 GB free plan
$2/month for 100 GB $2/month for 100 GB
$3/month for 200 GB $7/month for 1 TB
$10/month for 2 TB $10/month for 6 TB for a family (1 TB per person)

As you can see, Microsoft OneDrive offers only a free 5GB storage plan. This is not impressive, especially when compared with Google’s generous free 15 GB plan. Moreover, the pricing plan of OneDrive includes only storage, while Google’s free plan offers access to all its word-processing apps.

Apart from the free plan, there are also a range of comparable subscription plans offered by both platforms that cater to diverse user needs. They also provide scalable options, allowing users to upgrade their storage capacities based on business requirements.

Winner: Google Drive


At an initial glance, both platforms are quite similar when it comes to their collaboration capabilities. After all, they both offer features like real-time collaboration, access controls, and version history. But if you dig deeper, you will find that OneDrive has a slight edge over Google Drive, mainly due to its permission capabilities.

In addition to determining who can access a particular file or folder in Onedrive, you can password-protect it or create an expiration link. This prevents any unauthorized access to private files and folders. This feature is absent in Google Drive, making OneDrive slightly better for collaboration.

Winner: OneDrive

Security / Data protection

Both Microsoft and Google's cloud platforms offer comparable security features, albeit not in a positive way. Yes, they do offer two-factor authentication to safeguard your files from malicious actors. But the positives pretty much end there.

Neither of them offer zero-knowledge encryption. This means, in theory, Google and Microsoft can access your files whenever they want or hand them over to law enforcement if they are compelled to do so.

Similarly, neither of them offer end-to-end encryption. This means you do not have the luxury of encrypting files on your PC or sending them to the cloud through an encrypted channel. It is also not possible to store them on Google or Microsoft’s servers, with only you holding the key to decrypt them.

Instead, your files are sent to the cloud via HTTPS encryption, and then both Google and Microsoft encrypt your files using their own keys.

Winner: Both platforms lag equally in this department

Integration with other tools

While OneDrive seamlessly collaborates with various Microsoft products, it falls short in terms of external integrations. As a result, OneDrive is advantageous only for those users who are deeply entrenched in the Microsoft productivity suite.

If you are a business requiring integration with a diverse array of third-party applications, then you are better off with Google Drive, which boasts a broader integration compatibility range, including Trello, Slack, Docusign, Salesforce, to name a few.

Winner: Google Drive

Ease of use

Both Google Drive and OneDrive have user-friendly interfaces. Storing, managing, and organizing files is a breezy experience on both platforms. If Google Drive is known for its clean and intuitive interface (common in Google's ecosystem), OneDrive is preferred for its straightforward file organization and synchronization with Windows File Explorer.

When it comes to finding files, however, Google Drive has a better advantage. You must understand that Google is first and foremost a search engine. So it is not surprising to find that its file search mechanism is far more advanced than OneDrive's, which has pretty basic search capabilities.

Winner: Google Drive

As you can see in this comparative study, both Google Drive and OneDrive have their own advantages and disadvantages. However, they are not suitable for managing digital assets.

And that’s where the need to find a third, more powerful solution arises. You need a platform solely dedicated to managing digital assets and offers more advanced capabilities than both these platforms put together. Yes, there is one called Digital Asset Management (DAM) solution.

DAM: A better option for digital asset management

DAM is a solution designed to organize, store, retrieve, and manage digital assets. You can manage everything from images to videos in a centralized and efficient manner. DAM systems are crucial for businesses that deal with a large volume of digital assets, because they offer specific features required for voluminous asset organization, including metadata management, granular access control, advanced search capabilities, and media optimization. Let us make a comparison of Google Drive and OneDrive with the world's leading digital asset management platform - ImageKit.

Feature ImageKit Google Drive OneDrive
Intelligent format conversion
Automatic image compression
Metadata management
Browser-based image editor

From this table, it is starkly evident that ImageKit offers a wide array of features that streamlines your asset management operations. Want more proof? Let us find out in the next section.

Why is ImageKit the best DAM solution?

Asides from the media-specific features, here are some more reasons why ImageKit is the best DAM solution:

Offers forever free plan

ImageKit provides a forever free plan, allowing users to experience the platform's capabilities without any cost. This plan comes with:

  • 20GB bandwidth
  • 20GB media storage
  • 1000 video processing units
  • 500 extension units
  • Unlimited requests and image transformations

As you can see, the storage capacity is higher than Google Drive, making it a great choice for small businesses. The best part is there are no hidden costs or time constraints. In other words, this free plan is genuinely free, and forever.

Sign up for the free plan now.

Easy retrieval and advanced search capabilities

ImageKit offers powerful search functionalities that considerably reduce the time taken by users when searching for digital assets. It offers a unified storage system that categorizes assets using tags and folders. This means it is easier and faster to locate any asset. Apart from this, here are some more advanced search capabilities of ImageKit:

  • Perform keyword-based search that utilizes smart tagging.
  • Leverage an advanced search feature that lets you set multiple parameters like format, dimension, and size to speed the search process.
  • Generate complex search queries using filters and image tags
  • Allows you to set AI-generated tags to your media library images.

Seamless sharing with internal and external stakeholders

With ImageKit, you can share digital assets with both internal and external stakeholders with great efficiency. The platform lets you create a Media Collection (grouping of assets) and share them with users/user groups within an account at varied permission levels. You could offer anywhere between view-only to full administrative access.

You can also share assets and media collections with external business users (who do not have an ImageKit account) with the help of public links. It could be clients or freelancers who need only temporary access to an asset. These users will not be allowed to perform edit or delete operations on the assets. The best part - you can password-protect and set expiration dates for these public links.

Better version control for brand consistency

With ImageKit, you get a version control feature that saves time by allowing your team to always find the right asset for use. It not only minimizes the need to duplicate or start work from scratch but also tracks the changes made in the asset. This further prevents the use of out-of-date assets, ultimately helping in achieving brand consistency.

ImageKit automatically generates a new version if you send an upload request for an existing asset with the same name and location. To prevent the creation of too many versions, ImageKit also supports real-time URL-based resizing of an image.

Inbuilt Video and Image optimization

ImageKit supports Dynamic Media Optimization. This means you can stream or publish content after it is transformed and optimized automatically and in real time. For instance, it can change the format of the asset as per the demands of a specific channel or device. This can save countless hours for your marketing team as they no longer have to manually change the format of the file based on the channel they intend to publish. Real-time optimization and transformation also improve the performance of your website by reducing the file size to the optimum level, without compromising on visual quality.

Inbuilt media and video optimization on ImageKit

Enhanced Security

ImageKit is an ISO/IEC 27001:2013 certified platform. This means it has already met the global standard in information security management, data privacy, and protection. If that’s not enough, here are some dedicated features offered by ImageKit to protect your stored digital assets:

  1. Five kinds of role-based access to ensure that you control who gets to do what with an asset.
  2. The option to add multi-factor authentication (MFA) for all your team members.
  3. Watermarking of images
  4. Restricting unnamed image transformations
  5. Signed URLs to access private marked images.

Wrap Up

For businesses seeking a comprehensive solution for organizing, transforming, and delivering digital assets, Google Drive and Microsoft OneDrive might not be the best choice, Adopting a dedicated DAM solution like ImageKit makes more sense. ImageKit addresses the unique needs of asset-heavy organizations by offering several advanced features.

To experience the difference in managing your digital assets with great efficiency and precision sign up for ImageKit’s free plan now.