With content becoming central to all marketing activities, marketing teams across companies are churning out new graphics and other assets more frequently than ever. Given the explosion in the amount of content getting created, teams need to find new scalable ways to manage these digital assets. Not just that, but with so many different devices, and multiple channels like emails, social media, websites, etc. to reach to your users, you need to optimize these assets correctly for that user to create a delightful experience.

That is precisely what ImageKit's Media Library does. Built on top of a globally distributed storage and delivery infrastructure, it simplifies image management and delivery to your users to create an experience that all stakeholders - the content producers and consumers (and Google) - love. And you can start using it for absolutely free ;)

Let's look at how you can use it in your workflow and simplify digital asset management.

1. A central asset storage for your team that is ready for the web

When your creative teams are churning out several assets every day, you need to have a central place for your entire team to store and share these assets. It is a lot easier than sharing them over emails and keeping track of revisions. Your graphics team can now upload the raw files like Photoshop, Illustrator, etc. along with the finished exports like JPG, PNG, etc. in the same place. Then your content or marketing team can pick up assets as per their requirement from there.

One could argue that your team can use even Dropbox or Google Drive for the same. While these tools are useful for image storage, as we move forward in this article, we will look at advanced search, image optimization, and transformation features in ImageKit's media library that makes it a better fit for use on the web.

2. Simplify management of your digital assets

ImageKit Media Library provides you with powerful operations to manage your digital assets. You can organize your files in different folders. For example, you could create a folder named "Black Friday 2020" and put all your web, app, and notification banners in that folder.

Exported banners organized in a single folder "Black Friday 2020"

You can also copy, move, or delete multiple images in one go. For example, if you are running the same banner for Black Friday and Cyber Monday, you can copy all the assets from one folder to the other.

Copy, Move and other bulk operations to manage your images in the ImageKit media library

ImageKit also provides one more way to manage your assets, and it is the best of them all - image tagging. Image tagging allows you to attach more information to an image than what is just represented by its name. For example, in the example below, we have the same banners with similar offers, but different products to go along with them. So, we can tag each banner with the corresponding product like shoes, watches, etc.

Adding relevant tags to images for easier search operations later

How would it help? Read on.

3. Find assets when you need them and save a LOT of time

You must often find yourself in a situation where you need to find an asset made by your graphics team in the last month, and you search for it on email, Dropbox, and yet, can't find it. Then you go back to your graphics team, asking them to share the resource again in the right exported format. According to leading research, your team spends almost 20% of their time searching for files and then more time in redoing the work they had already done. That's more than one full day in a week wasted just searching for files.

ImageKit's media library not only offers an easy interface tailored for managing and viewing media files, but it also comes with better search functionalities that make it a superior choice over other storage solutions. You can not only search for files by their name but also by the tags associated with them.

For example, if I want to search all banners with shoes, we can search for the name "banner" and the tag "shoes" and get all the banners we need.

4. Control access to your content

In a marketing team, different roles would engage differently with the assets. For example, your graphics team would be responsible for uploading and managing the assets, whereas your content team needs just to search and download them.
ImageKit media library comes with two user access levels, specific to the Media Library - the editor and the viewer access.

Creating a new user for accessing the Media Library

As the names suggest, the editor can take all possible actions in the media library. In contrast, the viewer can only search and access the images for blogs, emails, social media, etc.

5. Instantly optimized images ready for the web

This is the best part of the media library and puts it miles ahead of other storages. You can not only store images in the media library, but you get ready-to-use image URLs with automatic image compression and best image format selection built-in.

Copy URLs that are ready-to-use on the web and social media

As marketers, one of the goals is to optimize the page load time and SEO of the website. Ensuring that the images are light and load quickly plays a crucial role in that. With ImageKit's media library, you no longer have to worry about this AT ALL.

Images get automatically optimized with ImageKit's URLs for all uploaded images

You can directly use the URL you get after you upload an image to the media library on your blog, email, app notification, social media, etc. It automatically compresses the image without distorting visual quality and switches to modern, lighter formats like WebP whenever possible to reduce image size further. Google will love them for SEO, and so will your users.

6. No need to go back to your graphics team for resizing of images

Want a smaller, resized variant for the banner your team just sent you? No worries, you can do it yourself, and in real-time.

ImageKit allows you to add resizing parameters to your image URLs for real-time transformation. Just specify the height or the width that you want, and you will get it immediately. This frees up your graphics team to create other assets and makes it faster for you to get perfectly-sized images for different user devices.

https://ik.imagekit.io/ikmedia/Black_Friday_2020/banner-shoe-horizontal.jpg?tr=w-360
The sale banner resized to width 360px for mobile devices using the parameter ?tr=w-360 at the end of the URL
Image gets resized in real-time to width 360px

And to make things even simpler, you get ready-to-use URLs with resized images that comply with specifications of common post types on Facebook, Instagram, Twitter, and LinkedIn.

Copy URLs for instant use on common social media platforms
https://ik.imagekit.io/ikmedia/Black_Friday_2020/banner-shoe-horizontal.jpg?tr=w-1200,h-630,fo-auto
Copying the Facebook Post URL resizes the banner to 1200x630 as per Facebook's specification

Wrapping it up

We have seen how ImageKit's media library can simplify your team's content management and delivery workflow, helping them become more efficient with their time and delivering perfect images to your users across all channels.

And you get to use this for absolutely free! Just head to ImageKit and sign up for a free account to start using the media library.

What are you waiting for then? Go ahead and delight your team and users.