Modall is a Toronto-based software development agency that designs and develops web and mobile apps, SaaS platforms, MVPs, and internal business tools. The team is recognized for delivering comprehensive product lifecycle support and prioritizing business outcomes, such as conversion, activation, and revenue, over feature additions.
“As a software development agency, we are always hunting for the best tools, and ImageKit checks all the boxes for image and video delivery. We have used it for years across dozens of client projects; its simple API and powerful optimization deliver fast, reliable results every time.”
-Jake Randall, Founder, Modall Media
Key stats
The challenge: Scaling media delivery across diverse clients
As Modall’s portfolio grew, media delivery turned into a bottleneck. Different brands, platforms, and performance expectations made it difficult to maintain speed and quality at scale. Manual optimizations slowed teams down, while clients needed a straightforward way to manage assets without worrying about file formats or device compatibility.
To keep delivering at scale, Modall needed:
- A single, composable media layer that integrated cleanly with React and Next.js, their core development stack
- A simple upload-once workflow that allowed clients to add assets without worrying about formats, sizes, or devices
- Built-in guardrails to prevent oversized media payloads, ensure consistent performance, and reduce maintenance across websites, apps, and internal tools
The solution: ImageKit + HyperSpeed CMS
To move fast without compromising quality, Modall built HyperSpeed, their custom CMS now powering more than 40 projects. At the core of HyperSpeed is ImageKit, which provides a consistent media layer across all projects.
With ImageKit, Modall achieves:
- Simplified media upload without duplication
Clients simply upload media into HyperSpeed without worrying about file type, compression, or formatting. The media gets added to ImageKit, which then automatically optimizes and delivers each asset in the right format and size. This eliminates duplicate workflows and allows non-technical users to manage media confidently without developer involvement.
- Consistent media quality on every device
ImageKit’s URL-based transformations help resize assets for the layout and screen they appear on, whether it is a mobile app, web page, or internal dashboard. This ensures that visuals always look crisp. - Built-in quality control checks
ImageKit’s defaults for compression, format, and delivery prevent payload creep as sites and apps scale. Even as projects add new pages, custom media libraries, or asset types, performance remains stable. Teams no longer have to manually monitor file sizes or run ad hoc optimizations. - Scaleable media workflows
Instead of juggling separate solutions for websites, mobile apps, and ERP tools, ImageKit gives Modall a single, composable system that works everywhere. This has accelerated development, simplified handoffs between teams, and reduced long-term maintenance across Modall’s 40+ projects.
Client spotlight: PizzaForno
PizzaForno is an automated pizza franchise with over 70 locations in North America. Modall supports them with a public-facing website and a custom ERP system that streamlines operations for the corporate team and franchisees.
Here’s how ImageKit created an impact for PizzaForno:
- Website
With ImageKit, PizzaForno’s website now offers responsive images and maintains consistent quality across all devices. This reduces page weight by optimizing media assets, improves page performance, and enables customers to quickly find nearby locations and menu information.
- Custom ERP
The ERP system utilizes ImageKit to manage a centralized library of training modules and marketing assets for the corporate team, as well as dedicated media libraries for each franchisee. This setup minimizes storage duplication, enables seamless asset transfers across teams, and ensures that internal tools remain fast and reliable.
Conclusion
With ImageKit at its core, Modall delivers fast and reliable media storage and processing across every project. Pages load faster, production issues are minimized, and both clients and internal teams benefit from a smoother experience.
As Modall grows its portfolio, ImageKit provides the foundation to move fast, ship with confidence, and consistently meet the performance standards its clients expect.