Brand Asset Management: What is it? How does it work?
Brand Asset Management offers a cohesive way to manage all your brand assets in one place.
#brand assets
32 articles
What are Brand Standards and Why do they Matter?
Brand standards ensure that your brand speaks with one clear, powerful voice, amplifying recognition and trust.
Brand Recall: The Strategy to Create Unforgettable Brands
Brand recall: Because if they can't remember you, they can't choose you.
Branding for Small Businesses (2025 Edition)
Branding is crucial for small businesses—it makes you recognizable and trustworthy, keeping your customers coming back and driving growth.
![What is Brand Dilution? How to Avoid It? Explained with [Examples]](https://ik.imagekit.io/ikmedia/blog/ghost/content/images/2024/02/Brand-Dilution_mfzjJ8zDHW.jpg?tr=w-750,c-at_max)
What is Brand Dilution? How to Avoid It? Explained with [Examples]
Brand dilution is like watering down your message: it loses its strength and clarity, leaving your identity muddled and your audience unsure.
The Importance of Brand Identity: Leveraging Digital Asset Management for Impact
Crafting your brand identity sets you apart from competitors, making it easy for customers to recognize and choose you.
From Launch to Scale: How to Launch a Brand Campaign
Get to know what happens behind the scenes in launching a brand campaign.
How to Build Brand Trust: Get Started In 2025
Building brand trust is the cornerstone of lasting relationships and customer loyalty.
How Digital Asset Management Solutions Help Protect Brand Equity
Brand equity is the intangible value your brand holds in the eyes of your customers.
Understanding DAM's Role in Strengthening Brand Identity
Your brand’s identity is in its media assets - they tell your brand story, show who you are and create a lasting connection with your audience
How to Conduct a Brand Audit and Manage Your Brand Assets
Conducting a brand audit is easier said than done. Here is the "how-to' guide.
Costly Consequences of Inconsistent Branding And How DAM Can Help
Using an incorrect image or video can backfire in several ways.
Why Every Business Needs An Image Management System
Managing your images is as important as creating them.
![The ultimate rebranding checklist [2025]](https://ik.imagekit.io/ikmedia/blog/ghost/content/images/2023/09/Rebranding-checklist_ImageKit-blog.jpg?tr=w-750,c-at_max)
Digital Asset Archiving: Understanding the nuances of preserving your valuable digital assets
Learn why digital asset archiving is important for your business.
Building Memorable Brands: The Power Of Brand Experience & Customer Connection
Learn how to create a memorable and meaningful brand experience for your customers.
How Digital Asset Management (DAM) Can Make Your Life Easier as a Designer
Discover the benefits of DAM for designers in this blog post.
The Ultimate Guide to Marketing Operations Management for Your Business
Marketing Operations Management tames the chaos of the entire marketing function. Here is how.
How To Create A Cohesive Brand Management Strategy
Get to know the inner workings of creating a cohesive Brand Management Strategy.
5 Causes of Content Sprawl and How DAM can solve them
Learn what content sprawl is, its causes and how a DAM system can help negate each of the cause.
Nailing Brand Consistency With Digital Asset Management
Learn how your brand can maintain consistency in using brand assets with efficient Digital Asset Management.
How To Create Brand Guidelines - A complete guide with examples
Creating a brand guideline might seem like a complex task, but this guide will help you understand the process with examples and help you build your o...
Collaborative Marketing and Digital Asset Management: A Winning Combination
Learn how collaborative marketing and digital asset management together can boost your branding efforts.
Brand Success: How Digital Asset Management can help
The key to building successful brands is allowing customers to remember you easily.
How to create a marketing folder structure in your Digital Asset Management system
Unlock the full potential of your marketing assets with an effective folder structure in your DAM system.
How to create a content approval process
Learn how to create a content approval process and the best practices to maintain its velocity.
How to ensure Brand Compliance through effective asset management
Actionable tips for brand compliance through brand asset management - because what’s a brand that doesn’t stick to its identity?
Creating a brand image library: tips and best practices
Managing your brand image library shouldn't be difficult. Here are ten tips that would make it easier.
7 Ways to Fortify your Digital Asset Management Security
If your organization uses DAM, it is essential to clearly understand the risks of a DAM security breach and how to mitigate them. Here are 7 ways how ...
Why you should get your DAM to version control your images
Version control ensures that you always use the right version of a creative. Learn more about what it is and how it works.
The Art of Creative Asset Management
Managing a creative asset is no easy task. Here's a quick guide to help you understand the creative asset management process
Everything you need to know about brand assets
In a rapid digital world, understanding brand assets and how they contribute to growth differentiates businesses. Read on to know how to win the brand...