Aprimo is a popular enterprise DAM solution. But if you're a growing business without a digital asset management (DAM) solution in place, consider ImageKit. Built for fast-growing marketing and creative teams for businesses of any size, ImageKit offers all the features of an enterprise-grade DAM solution but with shorter implementation times and a more user-friendly experience.

4 reasons why ImageKit is a better Aprimo DAM alternative

Take a look at how ImageKit DAM works

ImageKit vs Aprimo: Comparison overview

ImageKit offers a DAM with enterprise-grade features, a simple interface, and affordable pricing. Here's a quick table to skim through ImageKit's offerings vs Aprimo's.

Comparing Key Features of ImageKit DAM and Aprimo DAM

Asset upload & file storage

ImageKit offers easy drag-and-drop upload from sources such as your own system, Drive, Dropbox, file URLs, and more, with no restrictions on the file type or size - whether it’s images, videos, documents, or 3D graphics. Aprimo also offers easy uploading options and support for multiple file formats. However, the file size limits for upload aren’t clearly defined for Aprimo.

Custom metadata

Both ImageKit and Aprimo offer the functionality to organize media assets with custom metadata, but it is much easier for new users to configure structured metadata fields and modify them on their own using ImageKit. Aprimo’s setup workflows might have a steeper learning curve.

Tagging

Both ImageKit and Aprimo provide manual and AI-powered tagging to improve the organization and searchability of assets.

ImageKit's AI tagging feature leverages machine learning algorithms and integrates with services like Google Cloud Vision and Amazon Rekognition to automatically create relevant tags based on your image content. You can customize thresholds for the number of tags and confidence levels, ensuring that only the most accurate tags are applied. This allows you to efficiently categorize your assets and quickly locate them whenever needed.

Asset search

Both ImageKit and Aprimo provide robust search functionality to help you quickly locate the assets you need. They offer flexible search options, including searching by name, tags, keywords, and visual similarity, ensuring efficient access to your assets. Additionally, both platforms include search autocomplete and an advanced search mode that allows you to combine multiple file parameters for more precise results.

Both Aprimo and ImageKit also feature AI-driven search capabilities. These allow you to find assets using natural language text or image input, making it easier to locate visually similar assets and enhancing the overall search experience.

Granular access control

ImageKit simplifies collaboration by allowing you to effortlessly share assets and media collections with teams, fostering broader collaboration beyond individual users. It provides nuanced access controls beyond just view, comment, and edit. Aprimo DAM also offers access controls and permissions.

Sharing capabilities

ImageKit allows secure sharing of assets via public links for assets, folders, or collections with internal or external stakeholders (both individuals and teams). Aprimo DAM also supports asset sharing with public links but there is no documentation on public sharing of media collections.

Image editing

ImageKit offers a browser-based image editor for quick adjustments and an AI-powered background removal feature. These capabilities help streamline your workflow and create polished visuals without needing external editing support for last-minute changes. For bulk editing, ImageKit provides powerful APIs, which can transform thousands of images in real-time.

Aprimo also offers an image editor and bulk editing options but as per user reviews, it can’t manage very large scale operations or real-time output.

Commenting & version control

ImageKit offers real-time feedback and collaboration with threaded, time-stamped comments directly on assets, enhancing communication and accelerating feedback loops. This improves context-specific feedback, specifically for video assets. You also get notifications for comments, mentions, and shared files, folders, or collections in ImageKit DAM. If you need to monitor changes to a file, version control offers an organized overview of your asset’s evolution, with the option to roll back to a previous version. File URLs automatically reflect the latest versions, ensuring published assets are always up-to-date.

Aprimo also offers commenting and versioning but it requires additional configuration to ensure file URLs are reflecting the latest versions.

Media collections

ImageKit’s media collections simplify asset management by letting you group files and folders as you see fit, without being limited to a fixed folder structure. When you update a master file, the latest version is automatically synced across all virtual collections without duplication, ensuring your team always has the most up-to-date files effortlessly.

Aprimo also offers dynamic collections, but there is limited information on how collections can be edited or shared with external collaborators.

Activity logs

Both platforms offer detailed activity logs to track asset history and user actions, ensuring oversight and accountability.

ImageKit provides:

DAM Audit Logs: Monitor asset uploads, deletions, movements, and updates from a central dashboard.

Event Filtering: Filter logs by action type, user, file path, and more to track changes and deleted assets.

Asset-Level History: View detailed changes to individual assets, including naming, organization, and access controls, from the asset detail page.

ImageKit vs. Aprimo DAM: Pricing comparison

Aprimo doesn't reveal its pricing publicly and it uses “product modules” as a criteria for calculating costs which can be confusing for smaller businesses. While evaluating Aprimo, you should consider the software integrations you would need from its marketplace, to get correct cost estimates.

ImageKit provides a forever-free plan with access to a wide range of features, making it a great option for growing teams. As your storage and user needs grow, you can easily upgrade to higher tiers with a clear pay-per-use model. Paid plans start at just $89 per month, including 225GB of storage and support for up to 10 users. Best of all, you can start using ImageKit without having to talk to a salesperson.

ImageKit vs Aprimo DAM: Usability and learning curve

Some Aprimo users have reported the user interface to be non-intuitive, which can make asset management harder. Aprimo offers multiple product modules, comprehensive features and integrations, but users find its training material inaccessible and incomplete, further hindering usability and the learning process.

In contrast, ImageKit is designed with ease of use in mind. Its straightforward interface makes it simple to upload, manage, and optimize images without extensive training. This user-friendly design and clear workflows make ImageKit a practical choice for teams who want a quick setup and minimal onboarding. ImageKit’s documentation, product usage examples, and API guides are thorough and easily accessible.

Our claims are supported by G2’s comparison reports. See for yourself:

ImageKit vs Aprimo DAM: Media processing capabilities

Aprimo doesn’t offer built-in media processing except for some AI transformations. For seamless delivery of dynamically optimized assets to websites and apps, you would probably need additional integrations from their marketplace.

With ImageKit’s built-in media optimization and transforms, you can deliver assets directly to your website and app in the best formats and smallest sizes, all while preserving visual quality. Plus, with over 50 real-time URL-based media transformations, adapting your media assets to different use cases and scaling them is straightforward and efficient.

ImageKit vs Aprimo DAM: Time to go live and expected ROI

Aprimo’s implementation can take up to months for you to go live, and a substantial upfront investment in an enterprise DAM can put pressure on your ROI targets.

With ImageKit, you can get started in days and have complete control over the scale and the costs. Since ImageKit’s transparent plans charge you based on the number of users and storage, you can easily predict monthly costs and see tangible ROI in a matter of months.

ImageKit vs Aprimo DAM: AI and GenAI capabilities

Aprimo offers limited use cases implementing AI like image editing, video summary, AI tags etc. They don’t advertise any capabilities like new image generation or upscaling of content using generative AI.

In comparison, ImageKit’s AI and GenAI tools streamline image creation and enhancement. You can generate new images or variations using text prompts without needing costly reshoots or extensive stock photo searches. Features like Genfill adapt images to different formats, and tools such as Remove BG, Retouch, and Upscale ensure high-quality product visuals. ImageKit’s transformations occur via a simple URL-based API or directly within the DAM UI (coming soon), enabling real-time scaling and versatility.

ImageKit vs Aprimo DAM: Integration with other tools

Aprimo offers multiple free and paid software integrations through its marketplace for categories like analytics, CMS, commerce, collaboration, etc. Some popular tools include Adobe Creative Cloud, Salesforce, Shopify, and Canva. They also offer a browser extension for Google Chrome and Microsoft Edge for easy operations.

ImageKit takes a different approach by offering a single app that seamlessly integrates with all your tools. With our DAM desktop app and embeddable media library, you can use ImageKit directly with your internal CMS or tools like Photoshop, Illustrator, Shopify, and more—no need to switch between applications or browser tabs. Just drag and drop to upload and download creative assets easily.

With Aprimo, such workflows may not be seamless since they don’t have a dedicated desktop app, and the integration/maintenance of various connectors to achieve similar functionality could be time-consuming.

ImageKit vs Aprimo DAM: Onboarding & customer support

Aprimo’s onboarding can be intensive, often requiring multiple discussions with different teams. They have supportive onboarding specialists but according to users’ comments, they lack organized documentation and complete training content, negatively impacting customer experience.

In contrast, ImageKit simplifies getting started with a self-serve onboarding experience, complemented by detailed documentation and video guides. For additional assistance, we offer managed migration services with expert guidance and best practices for a seamless transition. Our support is readily available through Slack, chat, email, and phone, ensuring you get help whenever needed.